The cost of staff training is often high and at the expense of the company.
While the returns on such an investment may be intangible, the investment on staff training and development can still add value to the company if employees take away new skills or renew their sense of belonging and loyalty to the company.
Depending on how you organise the training, the return on investment can vary dramatically.
Here are four tips on how you can make the most effective staff training worth the investment.
1. Make staff training a regular affair
Companies need to identify knowledge gaps and address them with training programs that are targeted and tailor-made to an employee’s schedule and work activity. Aim to have training sessions on a weekly or bi-monthly basis, as opposed to having just a single five hour session.
Consistency improves knowledge retention in the long run and keeping it regular also promotes a pro-learning corporate culture.
Based on these regular sessions, trainers can review and give feedback based on real work performance to keep the program as relevant as possible. This also allows you to properly track the efficacy of your staff training programs
2. Cross-train your staff
Cross-training empowers staff with new skills and opens up mobility within the company which improves employee retention numbers. Cross-training is also an opportune time to invite staff to become trainers for mentoring opportunities.
After all, only they would know the requirements and demands of their roles and be able to accurately convey that to colleagues.
3. Learn from mistakes
Use the shortcomings from competitor companies as case studies during training. The costly mis-steps of another brand can help your teams be more aware of pitfalls and avoid them in the future.
Don’t just limit the learning to a specific failed product or campaign, use the issue as a springboard for dialogues on crisis management and other relevant issues across various teams or departments.
Better yet, use this as an opportunity to help different departments get better acquainted with each other’s work functions or to cross-pollinate ideas.
4. Upgrade your managers
Managerial staff training can take a two-prong approach – technical training and soft skills training. Managerial staff might not be as technically skilled as their teams, but they must at least have a basic knowledge of the technical know-how to be able to lead more effectively.
Managers are the most direct leaders’ staff face on a daily basis and it takes an excellent manager to inspire high productivity yet keep staff happy and motivated.
With soft skills training, such as those that encompass communication, coaching, conflict management, it’s possible to upgrade an average manager into a great one.
Continual training, education, and coaching for employees is necessary for companies to maintain progression.
It’s also a great time for all levels across the company to reboot existing skills or create new ones. Re-evaluate your staff training programs now, and reap the benefits for a long time to come.